Monday, April 16, 2012

Musing about Marketing 101

"White Vase"
8" x  8", Oil on Gallery-wrapped canvas

Last week I signed up and joined a local Jazzercise class.  During the month of March, Jazzercise classes on Fridays were free to try out.  Several of my friends do the Jazzercise and have been telling me how much they enjoy it so when one and then another of my friends asked me to join them for these free classes, I thought it a great opportunity to give it a try.

On one Friday I went to the free class at a location near my house and the following Friday I went to a location a few miles further away. 

I was torn between the two classes, both had enthusiastic instructors, the exercise is basically the same, one location was closer....

When in the mail, a few days after I'd attended the class which was further, I received a Jazzercise postcard.  It was a simple card but it was handwritten by the instructor and she wrote "Dear Judy,  Thank you for trying us out.  I loved having you in class today.  I hope you will join us."

Since it had been in my mind to join some sort of exercise routine, guess which one I joined?  I've not heard a peep out of the other class I attended.

By the way, the instructor who owns the franchise to the class I joined has one of the top ten largest Jazzercise class in the nation.  Can you see why?

This makes me think about my own marketing - a simple thank you - a necessary ingredient in succeeding.

If you are interested in purchasing "White Vase", please email me at  If you like my work, I hope you will refer me to your friends.

1 comment:

dianne said...

I love this painting Judy dear, it is very lovely with its white vase, the foliage of different greens and the subtle colours of the background, so fresh. I attended Jazzercise classes many years back when I was much younger and thoroughly enjoyed them. I had a friendly and enthusiastic instructor who made the classes interesting. I still see her now and she always says hello. It was very nice of the instructor to send you a note and invite you to attend her class, a few thoughtful words are always welcoming.
xoxoxo ♡